When it comes to successful product launches, many would consider Apple the undisputed champ. The company is famous for its keynote presentations where they unveil their new products for the first time. After only four days, the newly released iPhone X sold 25% more units than the previous record holder, the iPhone 6. This made the iPhone X Apple’s most successful single product launch to date.
Some may say that Apple is successful because they create innovative products, however, a great idea doesn’t necessarily grant you success. A poorly planned product launch can be detrimental to life-changing products or ideas. Dating back to the 1800’s, a Hungarian obstetrician named Ignaz Semmelweis began urging doctors to wash their hands and sanitize their tools before performing medical procedures. An article published by Co. Design explains that Semmelweis’ findings were poorly presented and as a result were not taken seriously. As a result, washing hands and medical instruments were not implemented in hospitals until decades later.
Whether you have a revolutionary medical concept, a niche tech app, or an innovative vacuum cleaner, planning a successful product launch can be a daunting task. To help you out, we have compiled our Top 5 Useful Tips to ensure you success in your launch!
1. Know Your Target Market
2. Have a Soft Launch
3. Get Social
4. Slow and Steady Wins the Launch
5. Create an Experience
Making your product launch interactive is a great way for consumers to have a memorable experience while exposing them to your brand or product at the same time. If you create an experience that is fun and unique, consumers are more likely to positively receive your product. Creating a unique branded experience with a Sip Social Co. mobile bar cart is an easy, cost effective, and most importantly, a fun and memorable way for you to get more brand exposure. The bar cart can be wrapped with your product and branding with the final result easily and instantly being shared on social media giving brands even more exposure to their target demographic! Not to mention quenching everyone’s thirst at the same time!
No matter if it’s a single day event, or a multi-city, multi-day corporate event, Sip Social Co. can help make your event one to remember. Contact us today to learn more.