The advent of social media and overall connectedness has had an effect on the Events Industry. Whether a private party, wedding, large public gathering or corporate event,transforming expectations and opening up the availability of unique and imaginative experiences is a definitive trend.
Experience is at the heart of this trend. Studies have demonstrated that 72 percent of millennials would rather spend their money on experiences than on material items. Experiences create longer-lasting, more substantial payoffs. One-of-a-kind venues and the experiences brought forth at these events is precisely what people are looking for to both remember and immortalize via their social media channels.
Mobile bartending services provide a unique and convenient way to entertain guests via a creative way of serving drinks. Whether a wedding or birthday or private function of any kind, the mobile bar is a definite conversation starter.
Recent trends include the ability for both customization and flexibility. Mobile bar companies like Sip Social Co. understand that every event is unique and, therefore, deserves a more personalized approach. Sip’s mobile bar services offer complete control over the drink menu, allowing event coordinators to curate a drink selection that caters to guest preference. This includes everything from cocktails to soft drinks to even kombucha. Customization such as signage, logo and overall aesthetics of the mobile bar can also be tailored to match the theme or branding of an event.
Whether a bridal shower, backyard gathering, full on festival or block party, mobile bar technology is developed to handle events of any scale. However, pop-up events have become increasingly popular in recent years, offering unique and temporary experiences. These events are designed to be temporary, spontaneous, and create a sense of urgency and exclusivity.
The trend of pop up functions and events lends itself well to the versatility of the mobile bar experience being exactly that – mobile. The burden of drink preparation and fully staffed service is easily solved by a bar cart that is wheeled and can appear at pop up events either indoor or outdoor – planned or last minute. Sip Social Co. is able to provide mobile bar rentals near most any location, with their growing national reach.
Mobile bar experiences are also increasingly being organized through collaborations between different brands, artists, influencers, and organizations. This trend allows for a more diverse and innovative experience by combining the strengths and resources of the different entities.
Mobile bars also feed into the trend of exclusivity. Limited-time openings, exclusive access, or special VIP experiences make attendees feel special and the bar carts are easily moved in and out of the event venue within any specified time frame.
The trend is also towards unconventional venues. Instead of traditional event spaces, organizers are seeking unique locations such as abandoned buildings, rooftops, warehouses, parks, or even transforming everyday spaces. Mobile bar carts, like those of Sip Social. Co., are easily transported.
The mobile bar industry will continue to evolve and push boundaries. By offering attendees unique experiences, embracing interactivity, collaboration, and creativity, events that utilize mobile bar cart technology are more readily able to capture the attention and imagination of attendees – creating anticipated and sought-after experiences.